What is Social Media Marketing?
SMM (or CM) refers to all the actions aimed at promoting a company’s services and image through social media.
- Grow your community and “gain” new followers
- Generate sales or sign-ups
- Attract new customers
- Drive traffic to your website
Technically, this translates to:
- Strengthen your presence on social media by publishing useful and engaging content (Community Management)
- Create ad campaigns (Instagram Ads and Facebook Ads)
- Analyze statistics and adjust the strategy
